L2PM – Learn 2 Play Music Case Study
Retail Brand Strategy & Visual Identity
Working with the team at L2PM, we were challenged with transforming a small music school in the NSW Southerland Shire into a contemporary place of learning and music retail. Targeting the novice and experimenter musicians, we developed a comprehensive marketing plan and fresh and vibrant visual identity that would be applied across all consumer touch-points including the design of a contemporary retail environment and studio for customers. To further engage the market, we developed a range of creative adverting and promotional campaigns, ongoing loyalty & sponsorship programmes and powerful communications aimed at transforming retail music & tuition in ‘The Shire’.