L2PM – Learn 2 Play Music Case Study

Retail Brand Strategy & Visual Identity

Working with the team at L2PM, we were challenged with transforming a small music school in the NSW Southerland Shire into a contemporary place of learning and music retail.  Targeting the novice and experimenter musicians, we developed a comprehensive marketing plan and fresh and vibrant visual identity that would be applied across all consumer touch-points including the design of a contemporary retail environment and studio for customers.  To further engage the market, we developed a range of creative adverting and promotional campaigns, ongoing loyalty & sponsorship programmes and powerful communications aimed at transforming retail music & tuition in ‘The Shire’.

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