Our Specialties
We specialise in commercialising ideas, and making your business strategy more visible. We work closely with our clients from inside the business to discover the real issues and how they can be resolved. We understand that not every client needs an extensive advertising campaign or brand transformation, so instead we take a holistic approach to examining your business and always look for the low hanging fruit to start the change process. We then work with you and your staff to realise the big opportunities and achieve objectives. We develop a visual language and relevant communications to engage staff, customers and other stakeholders with your business. We ensure your strategy is enduring, adaptable, relevant and distinctive. Just like you!
Four Stage Approach
Investigation
Research
Exploration
Information exchange
Local and global intelligence
Brand Audit (Health Check)
- Positioning
- Promise & Experience
- Relevance
- Awareness
- Effectiveness
Collaboration
Engage with key staff, suppliers & customers
Facilitate issue & opportunity identification
Brainstorm and idea generation with staff
Develop structured strategies
Road map to deliver strategies & creative communications – (obtain buy-in & ownership)
Execution
Blended strategy & design process
Develop visual language and identity
Create unique and relevant promotional tools
Communicate with staff, customers & other stakeholders
Implementation & activation of initiatives and strategies.
Coach and mentor staff and executives
Loop Review
Monitor & assess against objectives
Identify insights or issues
Review & Report
Re-align and fine tune
Feedback & learnings ; Celebrate successes